About me
Léon van Leeuwen
Nijmegen, The Netherlands
PHOTOGRAPHY
For me, photography is the ultimate way of telling a story. A single freeze frame can convey an emotion or an atmosphere in a way a book or movie will never match.
I've been lucky enough to pursue this passion in my professional career. As a photographer I have published work in various cycling-related outlets (both print and online) around the world. Please see below for a small collection of my work.
Cycling
Travel
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VIDEO
Nowadays, a true content marketeer must be a jack-of-all-trades, mastering creative writing, photography, design and videography. Over the past years, I had the opportunity to move from photography to videography and conceptualize, shoot and/or produce various short videos specifically for social media use.
Video about Specialized Ambassador and Dutch celebrity Eric Corton. On this project I was responsible for the concept, script, filming and editing.
'Win video' celebrating Chantal Blaak's victory in the Dutch road race championships. Timing was important with this project: the video went live on social media within hours of her victory. On this project I was responsible for the concept, script, filming and editing.
The start of the Giro d'Italia in The Netherlands gave Specialized Netherlands Belgium the perfect opportunity to ask the Specialized-sponsored athletes about their expectations of the upcoming race, capitalizing on the region's Giro buzz and creating more brand awareness. On this project I was responsible for the concept, script, filming and editing.
To support our dealer network during the introduction of a new app for our e-bike, we created a short video about the USPs of our system. This video is optimized for the typical 'sound off' viewing on mobile devices. On this project I was responsible for the concept, script, filming, editing and FXs.
To create excitement for the opening of a new Specialized Concept Store in Flanders, we partnered with an external agency to produce a documentary about the passionated people which are key to the succes of the store. On this project, I helped creating the concept and production.
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DIGITAL PRINT
As part of a women-focussed Valentines guide, I created this cycling-specifix gift guide. On this project, I created the concept, design, copy and studio photography.
White paper on Specialized Turbo tires, transforming independent test results into a marketing asset. On this project, I created the concept, design and copy.
